We utilize a whole food approach in developing and marketing yummy, nutritionally superior , right-sized, shelf-stable and convenient products in fun and familiar formats. Made possible by a breakthrough patented technology, we create innovative products that utilize whole grains and vegetables in a number of yummy, grab-and-grow formats. We deliver on these key attributes day-in-and-day-out making them a critical component of what the Froose brand stands for. But Froose is much more than that. What we do encompasses more than that.

The Froose Brand stands for:

1. A food company executive mom who wanted something better for her own kids and  developed an innovative way to create nutritionally superior whole food based products. Her research sparked an insatiable passion for young children’s nutrition that led to her role as a thought leader in the industry and children’s nutrition advocate.

2. Beverages and Snacks with the following key attributes:

• Whole food based (whole Grains or whole vegetables)
• Yummy-Great Tasting
• Shelf-stable
• Convenient
• Right-size
• 100% Natural
• Organic Ingredients included where possible
• Gluten Free
• A Good Source of Fiber

3. Milton the Froose Moose mascot that brings fun and likeability to the brand AND the  Froose Moose family (Milton, Meredith, Molly and Mitchell) that will bring continual opportunities for more fun and excitement.

4. An incredible team of people dedicated to making an impact on the lifelong health by focusing on the critical nutritional needs of young children.