How Froose^® is Made and the Benefits to Your Child


Froose^® is an innovative new beverage made from a unique and patented whole food approach discovered by “Mom Inventor”, Denise Devine, and scientists at the International Food Network at Cornell Technology Park. Check out our story about “How Froose was Born”.

Froose^® combines organic whole grains and fruit to make a delicious and nutritious healthy beverage for kids.  Every aspect from the ingredients, nutritional profile, serving size and packaging was determined with growing young children and their parents in mind.

Made with Organic Ingredients
Whole Organic Brown Rice
Complex Carbohydrate Sweetener
Packaging
Serving Size: Why 4 fl. oz.?
Flavors
Milton the Froose^® Moose Mascot

Choosing The Types of Ingredients Was Key

Organic Ingredients when Possible
Using organic ingredients whenever possible is very important.  Because children consume a much higher amount of fruits, vegetables and grains as a percentage of their body weight than adults, children are getting much higher amounts of pesticide residue. These pesticides may cause harm, so why take the chance?  We use organic ingredients where possible. 

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Whole Organic Brown Rice
We chose organic brown rice because it is a gluten-free grain. The incidence of gluten intolerance seems to be increasing. Children with special dietary needs often require a gluten-free diet. The organic brown rice in Froose^® makes this product suitable for all children.

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Complex Carbohydrate Sweetener
Sweeteners were also a very big concern for us. High fructose corn syrup is a major culprit in delivering the empty calories that are attacking our children and is very inexpensive and abundant in the food supply. Understanding that healthy products have to be just as appealing as empty calorie alternatives, we worked very hard to find the right balance of ingredients to flavor and sweeten Froose^®. Froose^® utilizes 100% fruit concentrates and organic brown rice syrup for this purpose. Organic brown rice syrup is a very nutritive sweetener and delivers mainly complex carbohydrates rather than simple sugars. The combination of organic whole grains and brown rice syrup help prevent “sugar spikes” often associated with fruit juices.

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Packaging
We wanted to make sure that the packaging was fun and appealing to children as well as convenient and safe, so we chose to make Froose^® fully pasteurized and familiarly packaged in environmentally friendly aseptic juice boxes. The juice boxes are great for on the go and fun for kids drink. Please visit www.aseptic.org to learn more about “drink box” packaging.

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Serving Size – Why 4 fl. oz.
We chose the 4.23 fl. oz., instead of a larger 6.75 or 8 fl. oz., size to help support the healthy growth and development of young children. The larger sizes are just too big – kids will either fill up on too much juice or it will be thrown out. Because of Froose’s^® high nutritional value and whole food composition, it will naturally provide your child with a feeling of fullness. The smaller size will also allow you to provide your child with the benefits of whole grains throughout the day without the worries of empty calories.

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Flavors
The Froose^® flavors were chosen specifically for the developing taste buds of young children. Because tastes and preferences are developed at an early age, we tested many flavors that may be considered a natural taste progression. We also wanted to pick flavors that were natural and familiar yet different from the over-sweetened flavors that can quickly distort young children's taste preferences and turn them into finicky eaters. The result of much testing became our first three yummy flavors:

		Cheerful Cherry®
		Playful Peach®
		Perfect Pear®

We are always exploring new flavors and ideas and would love to hear your thoughts, comments and suggestions.  Please click here to let us know. 

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Milton the Froose^® Moose Mascot
Milton the Moose is here to help kids associate good nutrition with fun. Understanding that young children love characters and love to rhyme, we invented the name Froose^® and the Froose^® Moose character theme.  Although we are passionate about and dedicated to delivering nutritionally superior products to young children, we also firmly believe that healthy products can be formulated to taste great and be fun for kids.  The Froose^® Moose family of Milton, Meredith, Molly and Mitchell delight our young consumers and can certainly help to establish at an early age the connection between better choices, good nutrition, great taste and fun.

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